The development of e-commerce by web celebrity live webcast with goods

نویسندگان

چکیده

Online celebrities with goods refers to the Internet "+" era background and their own unique advantages, through micro blog, wechat, short video live broadcast platform promote sales of from media. The purpose this paper is explore development prospect ecommerce under online goods. This discusses impact celebrity on e-commerce existing problems, puts forward corresponding solutions for reference.

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ژورنال

عنوان ژورنال: E3S web of conferences

سال: 2021

ISSN: ['2555-0403', '2267-1242']

DOI: https://doi.org/10.1051/e3sconf/202125302031